As mentioned, apps can get really specific and zero in on the needs of consumers. Research from a Nielsen study on mobile media usage found that users spend 89% of their time in apps rather than websites.ġ. We live in an age where apps can deliver rides, groceries, dog walkers, and beauty experts to your door with just a Jetsons-style touch of your screen.Īpp popularity doesn’t show any signs of slowing down either. These days, there’s an app for everything.
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